With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. By failing to address the search experience, you are losing customers, especially when you consider that shoppers who use the on-site search bar reportedly have a higher conversion rate and average order value. Machine learning may be hyped technology but it's already making a major difference to the on-site product search experience. Here are three examples demonstrating how progressive ecommerce brands are succeeding with it. Commonly misspelt words are a lost revenue opportunity for ecommerce companies.